Arm yourself (and your team) with a strategy that gets sh*t done.

💭 Let me guess...

You’re posting semi-regularly.


You’ve tried a few trends, reused a few Canva templates, and crossed your fingers.

But deep down, you know:
😰 There’s no real plan.
🙃 No reason behind what you’re posting.


And definitely no clear funnel to move your content from → awareness → loyal fans.

What you need is a strategy.

One that feels clear, doable, and actually gets results.

  • If you’re ready to launch but have no idea where to start...

    Then this is for you.

  • If you're ready to grow your audience and actually convert them...

    Then this is for you.

  • If you want to run your own channels but need guidance to get going...

    Then this is for you.

  • If you want your team aligned, with a clear strategy instead of random posts...

    Then this is for you.

“What will you cover?”

Here’s how I get down to business 👇

  • Before we dive in, we start with a workshop.

    Through interactive activities, we’ll dig deep into your brand positioning, uncover what makes you stand out, and map out how to cut through the noise on social media.

  • This is the foundation for connecting with your audience right where they are! From here, we delve into sculpting your brand's distinctive perspective, helping you stand out amidst the noise of social media marketing.

  • Determining your goals and how to measure the progress of your pages

  • This is the good stuff! The part where everything we uncovered in the workshop gets turned into actual content ideas.

    We’ll map it all into a clear content funnel that moves people from just discovering your brand to actually engaging, buying, or enquiring.

    No fluff, just a strategy that connects the dots between your voice, your audience, and your goals.

  • Let’s get your channels working for you.


    We’ll fine-tune your bio, highlights, and keywords so the whole page actually tells people who you are, what you do, and why they should stick around.

  • Know what you’re up against (so you can do it better).

    I’ll dig into what others in your space are doing, what’s working, what’s tired, and where the gaps are so we can position your brand to stand out, not blend in.

Mana & Wak, Yoga & Retreat Center

“I felt like we were flying blind before speaking to Fi. The strategy Fi delivered for Mana & Wak has helped us understand not only what content to create but why we need to make it. It feels great to be moving forward with an actionable plan in place and the tools to track our success. Our strategy is so much more coherent and deliberate. Thank you! Would recommend everyone undergoing this process its well worth the time and effort.”